19 min readIn this guide, we walk through a four-step process for conducting an SEO content and technical audit, and then acting on that insight. Basically, a content audit focuses on evaluating the quality, relevance, and effectiveness of a website’s content. Content audits are the convergence of technical SEO and content strategy, where the result is a comprehensive content inventory and corresponding action plan for every page. A content audit focuses primarily on evaluating the quality, relevance, and effectiveness of a website’s content. With the right tools, such as Sitebulb and MarketMuse, you can easily complete a content audit and develop a comprehensive action plan for your website.