In this post, we'll review:What content mapping is and why you need itThe proper content mapping stepsTools for content mappingWe also created a content mapping template to help you easily make a content map of your own. What Is Content Mapping (Content Maps)? Define Your Content Marketing Purpose and ValueBefore you can map out your content, it’s important to first have clear descriptions for two key pillars of your content marketing strategy:Its business purpose — what business goals are you aiming to achieve? Design Your Content Marketing Funnel StrategyAccording to our Content Marketing Funnel Study, 50% of surveyed marketers think that encouraging users to move through the funnel is one of the most challenging tasks when building a funnel. Download the Content Mapping Template to access the free Content Calendar Template.