The Buyer’s Journey: What It Is & How to Map It

April 26, 2024

The buyer’s journey (or purchase journey) is the process a customer typically goes through before making a purchase. Note The three stages of the buyer’s journey correspond with the top, middle, and bottom of the marketing funnel (ToFu/MoFu/BoFu). How to Do Buyer Journey MappingBuyer journey mapping is the process of defining and visualizing the awareness, consideration, and decision stages. When you know what websites and channels are involved in the buyer’s journey, you can try to engage your prospects through them more effectively. Fill Out the Buyer’s Journey TemplateUse our free buyer’s journey template to record key information about your buyer journeys.

The source of this news is from Semrush