Social media advertising is digital advertising that uses social media channels (including Facebook, Instagram, TikTok, and LinkedIn) to show ads to your target audiences. Sometimes known as paid social, social media advertising works well for any type of business. How to Create Effective Social Media Ad CampaignsGet started with social media advertising by following these key steps:Set up Your Budget and Ad SpendBudgeting your social media advertising efforts helps anticipate costs and expenses. Typically, a social media budget will fall under one of two categories:FixedA fixed social media budget refers to a predetermined amount allocated specifically for social media marketing activities. Social Media Ads: Frequently Asked QuestionsHow Much Does It Cost to Advertise on Social Media?