The B2B Outlook on Marketing Data Quality

B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, DemandLab recently fielded the B2B Outlook on Marketing Data Quality report. DemandLabHow to obtain better quality B2B marketing dataThe most important types of data you need to collect for better business outcomesHow to get buy-in from leadership to obtain the high-quality data that drives decisions Download today to learn how to improve customer experience, business outcomes, and overall data quality. Download today to learn how to improve customer experience, business outcomes, and overall data quality. They were asked questions ranging from their rating of the current overall quality of their marketing data to assessing the benefits of improving their data quality.