The Art of Winning Audiences Through Content

August 21, 2023

About This WebinarIn today’s digital age, a well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. Join Eric Sutton (Head of Design & Content at Laurel Road) and Wayne Cichanski (Vice President, Search & Site Experience at iQuanti) on our upcoming webinar as they decode the art of winning audiences through content. Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. Don't miss out on this opportunity to transform your content strategy and truly connect with your audience. Agenda:Audience targeting through persona and conversion dataHow to discover new audiencesLet the data science guide youCreating content strategies for new audiencesHow to translate data findings into content strategiesDelivering effective contentConnecting user intent to user demandCreating highly engaging contentSuccessful outcomesReview of a successful case study

The source of this news is from Search Engine Land