The Anatomy of Top Performing Organic Content in 2023

MethodologyFor the State of Content Marketing: 2023 Global Report, we selected 500,000 English-language articles. We focused on organic search results, social media (Facebook) engagement, and backlinks (links to these articles from other websites). We looked at how some common article formats performed against others in organic search and on social media. Visuals are one of the important content marketing trends emerging in B2B and B2C industries this year. Enhance Your Content Marketing This YearThere is no “unicorn” piece of content that will always rank above all others in search.