You’ll also learn how to use the “5 degrees of link relevance” framework to craft the best theoretical strategy and the best path to consistently build high-quality, relevant links over the long run. The 5 degrees of link relevanceQuickly jot down a list of the “best” and “most relevant” links in your space. But beyond that, there are often different “degrees” of relevant links. The most highly relevant sites and SERPs in your space are often bad for link building because they’re:Direct or indirect competitors. A perfect example of second-degree link building would be Candor’s “Hiring Freezes” link magnet play at the height of COVID-19.