The 4 Types of Keywords (+ Examples)

June 26, 2023

The different types of keywords are informational, navigational, commercial, and transactional. Transactional keywords often feature words like “buy,” “subscribe,” “for sale.” So, their SERPs often have Google Shopping Ads. As a general rule, transactional keywords describe a product or service more precisely (“neon blue unisex watch,” for example). Analyze a Competitor’s Keyword Intent ProfileFind out what types of keywords your competitors rank for using Semrush’s Domain Overview tool. Which types of keywords (informational, navigational, commercial, and/or transactional) are bringing traffic to their most valuable pages?

The source of this news is from Semrush