The 4 Types of Keywords (+ Examples)

The different types of keywords are informational, navigational, commercial, and transactional. Transactional keywords often feature words like “buy,” “subscribe,” “for sale.” So, their SERPs often have Google Shopping Ads. As a general rule, transactional keywords describe a product or service more precisely (“neon blue unisex watch,” for example). Analyze a Competitor’s Keyword Intent ProfileFind out what types of keywords your competitors rank for using Semrush’s Domain Overview tool. Which types of keywords (informational, navigational, commercial, and/or transactional) are bringing traffic to their most valuable pages?