While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Google claims that advertisers who upgraded from Smart Shopping to Maximize Conversion Value and Target ROAS achieved as much as a 30% uplift in conversion value. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Target ROAS: An overviewTarget ROAS, or tROAS, is a Google Ads value-based bidding strategy designed to maximize conversion value within your targeted return on ad spend. Therefore, Target ROAS is generally more likely to return a higher total conversion value but lower conversion volume than Target CPA.