Target Market 101: Definition, How to Identify It + Campaign Tips

February 28, 2024

A target market is not the same as a broad market, which entails entire countries and economies. You could be targeting the German market, but your target market would be much smaller and more specific—like German moms. It’s also different from a target audience, a subset of a target market that serves a business’s marketing efforts. Water drinkers filling up a reusable bottle from the tap are a different target market from those who buy bottles of Essentia or smartwater. Tips for Effective Target Market SegmentationSegmenting your target market can inform different marketing campaigns you create for the same product.

The source of this news is from Semrush