Target Audience: What It Is & How to Define It for Your Business

In this guide, we’ll cover how you can find your target audience, reach them, and convert them into customers. Getting clarity on your target audience can benefit the following areas of your marketing and more:Copywriting: How should you describe your offers to attract and convert your target audience? Target Audience vs. Target MarketThe terms “target audience” and “target market” are often used interchangeably. Target market includes not only the target audience, but also other groups of people who may be interested in your products or services. How to Reach Your Target AudienceAfter you find your target audience, your goal is to reach them and convert them into customers.