Quite simply, tangential content is content that is not directly related to your product or service offering. Creating tangential content can have numerous benefits, particularly when it comes to reaching a wider audience, building brand authority, and improving SEO performance. Let’s consider the benefits of creating tangential content as a master chef in the culinary world. Cluster your keywords : So that you more easily spot patterns and add “volume” to these technically “zero volume” keywords, the keywords need to be grouped together. : So that you more easily spot patterns and add “volume” to these technically “zero volume” keywords, the keywords need to be grouped together.