Tangential SEO involves creating and optimizing content for topics that are tangentially related to your core business. Quite simply, tangential content is content that is not directly related to your product or service offering. Let’s consider the benefits of creating tangential content as a master chef in the culinary world. While the benefits of publishing tangential content are clear, don’t overlook the value in the research process itself. Enrich your tangential content ideas : Uncover unique keywords that your competitors may not have discovered.