But is it a ranking factor in search ranking algorithms? The Claim: Syndicated Content Is A Ranking FactorContent syndication happens in several ways. The syndicated content piece, when it appears on the third-party site, could end up being:Identical (all content is the same except for the URL where it lives). In 2018, John Mueller, Google Search Advocate, talked about how syndicated content had the potential to outrank original content. On the other hand, despite Google’s attempts to prioritize original content over syndicated content, there are many reasons that the algorithms might surface syndicated content in preference of the original.