Traffic Patterns & Data: How Long Does it Take to Rank in Google? We’ll begin by examining some of the patterns we saw regarding the 2,155 qualifying websites. The overall percentage of sites ranking in the top 10 increased, leveling off at around 41% toward the end of the study. Top-Performing Websites Rank for Longer KeywordsThe websites in our study that saw the most SEO benefits also ranked for slightly longer keywords. Still, they received a much higher volume of organic traffic than the group of qualifying sites, even after the plateau.