Still Can’t Recover After the HCU? See What Google Says

February 15, 2024

Danny Sullivan Reveals the Recovery TimelineWritten by Yulia Deda Reviewed by Olena Karpova 1 min readIt’s been approximately five months since the rollout of Google’s most recent Helpful Content Update. But despite their best efforts, many websites have yet to recover from it. In one of his recent replies on X, Danny Sullivan further explained how the helpful content classifier works. If it sees a site has reduced unhelpful content, the site might start performing better at any time. If your website remains void of unhelpful content over time, you can expect to earn Google’s recognition back.

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