All you need is this simple three-step content optimization blueprint that we’ve used to resurrect prior winners from the dead consistently. Republish existing content. Step 1: Identify which existing URLs are ripe for republishingYou know what they say: If it ain’t broke, don’t fix it. Step 2: Prioritize the 20% of your existing content will provide an 80% lift ASAPGood news and bad news. Now we know what to add or update to our existing content.