One of those is Startpage, a lesser-known search engine that has been thriving for more than 20 years – and supplying the internet with search results comparable to the leading search engine, Google. It’s basically recreating the search experience of the most popular search engine in the world – and its top-of-the-line technology and algorithms – without any user personalization. So it’s really about the quality of ads served on the search engine results pages (SERPs), not just if they exist on those platforms. Startpage Vs. DuckDuckGoStartpage isn’t the only popular search engine propping up its privacy protection as a search engine, either. It feels a lot like what a search engine should be like: smart but general and not too invasive.