How Social Signals Could Affect SEO IndirectlyDespite not being a direct ranking factor, social media signals can play an indirect role in SEO. Using Social Signals in Your SEO StrategyThe effect of social signals is still relevant to your SEO and content marketing strategy. Posting relevant content to your social media profiles and appearing in these SERP features can drive organic traffic to your social media content. Build a Strong Social Media PresenceInteract with your target audience on the social media platforms where they spend time. Social signals include Facebook likes, reposts on X, pins on Pinterest, aggregate shares across social platforms, and more.