Social Media Management: The Ultimate Guide

Social media management is the strategic use of social media to grow audiences and revenue. Social media managers often share these core responsibilities:Develop a social media strategyCreate and post social media contentCreate and manage social media adsEngage with followers and influencersAnalyze and report on metricsSome businesses have a dedicated social media manager or a team handling these activities. How to Do Social Media ManagementYou can manage social media using native tools—i.e., the tools available on the social platforms themselves. Here’s how:Create a Social Media Content StrategyA social content strategy outlines what types of content to create. For a detailed breakdown of metrics by platform, check out “Social Media KPIs You Should Be Tracking.”Improve Your Social Media ResultsSemrush’s Social Media Toolkit saves you time on social media management.