Social Media Management: The Ultimate Guide

March 09, 2023

Social media management is the strategic use of social media to grow audiences and revenue. Social media managers often share these core responsibilities:Develop a social media strategyCreate and post social media contentCreate and manage social media adsEngage with followers and influencersAnalyze and report on metricsSome businesses have a dedicated social media manager or a team handling these activities. How to Do Social Media ManagementYou can manage social media using native tools—i.e., the tools available on the social platforms themselves. Here’s how:Create a Social Media Content StrategyA social content strategy outlines what types of content to create. For a detailed breakdown of metrics by platform, check out “Social Media KPIs You Should Be Tracking.”Improve Your Social Media ResultsSemrush’s Social Media Toolkit saves you time on social media management.

The source of this news is from Semrush