Social media engagement hits a new low, except for TikTok

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. Almost every industry earned top engagement rates from holiday-hashtagged posts, while contests and giveaways were less popular than in other years. The report provides valuable information that can help advertisers gauge the effectiveness of their social media strategies and identify areas for improvement. It examined the mean engagement rates for different brand verticals across major social media networks.