So, you started a company TikTok – now what?

What we know about the TikTok algorithmJust like Google, TikTok has an algorithm that determines when and where your content appears or “ranks” organically. TikTok search capabilitiesTikTok’s indexing and ranking capabilities are insanely advanced. How to make your TikTok videos discoverableWith the right approach, you can grow your brand awareness and increase reach on TikTok with a lower investment than traditional search engines. The video information category of TikTok includes the following:DescriptionsAs of late 2022, TikTok video descriptions have a character limit of 2,200 (compared to the previous 300-character limit). TikTok videos across traditional search enginesSearch engines crawl and index TikTok, much like Twitter and Instagram.