Snap unveils enhanced campaign insights for ROAS

February 19, 2024

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). It will also allow advertisers to directly compare their Snapchat results to other channels like Search, providing a more accurate understanding of overall campaign performance. Advertisers can utilize these enhanced insights to optimze campaigns more effectively for stronger attribution capabilities, pinpoint growth opportunities, and maximize ROAS. If you’re interested in accessing these enhanced insights, contact your Fospha or Snapchat account manager for more details.

The source of this news is from Search Engine Land