Snackable Content: Benefits, Types, and How to Create It

In this article, we’ll break down what snackable content is, the different types, and some of its benefits. Snackable content is easy-to-digest content that’s intended to share an idea quickly and effectively. Unlike long-form content, snackable content needs to be created so your audience can consume and understand it in a matter of moments. And snackable content works because it:Helps express your brand’s personality: Content like memes and GIFs reflect your values, sense of humor, and moreContent like memes and GIFs reflect your values, sense of humor, and more Effectively delivers information: Snackable content is concise and accessible—even on the goSnackable content is concise and accessible—even on the go Provides a better user experience: Different people consume content differently, so snackable content helps to meet certain users’ preferencesPlus, snackable content can be used to drive users to your longer content. Repurpose Content Across ChannelsYou can recycle long-form content into snackable content on other channels to preserve resources.