Six ways generative AI can transform your search strategy

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Before we dive in, let’s first understand what generative AI is and distinguish it from the more traditional form of predictive AI. !”In Adthena’s recent webinar The future of search: How Generative AI will revolutionize the search strategy, Guy Gobert-Jones, search and solutions consultant of Omnicom MediaGroup (OMG), answers this by unpacking the short and long-term impacts of generative AI. From a more tactical view, here are six ways generative AI can transform your search strategy. Generative AI – It’s going nowhere but upwardsGenerative AI, with its ability to generate human-like responses, understand context and personalize search results, has elevated the search experience to new heights.