Should you only talk to the same group of people, or is there merit to making your content globally relatable? People expect personalized content… is what you might say to argue that content shouldn’t be globally relatable. No two people are alike, so while you can strive to be as globally relatable as possible, you’ll never find the ultimate, globally relatable piece of content. Don’t become a faceless brandWe also can’t ignore the other reason why creating only globally relatable content is a bad idea: it makes for some pretty bland content. If all you create is globally relatable content, then you will be snowed under by brands with more personality.