And the answer is yes, you should focus on zero search volume keywords when it makes sense for your company. The question may not have search volume, but responses show up for the main phrase which has substantial search volume. Pro Tip: Just because a tool shows there is zero search volume, it does not mean there are zero people searching. Even though your phrase has zero search volume, it still shows up for a phrase with 20,000 monthly searches. In ConclusionYes, zero search volume keywords are worth going after, but only if they’re relevant to your business.