Let’s go over both:Slow Site Speed Impedes the User Experience (UX)Slow site speed impedes the shopping journey. Slow Site Speed Has a Negative Impact on SEOPage speed is one of Google’s confirmed ranking factors. Beginner-Friendly Tips for Shopify Site Speed OptimizationThese six simple steps can help you increase your Shopify site’s speed:1. Once you’ve implemented changes to speed up your site, monitor your site speed regularly to make sure everything is running smoothly. To see your Shopify site speed overview, head over to your Shopify Admin.