Shifts in data privacy are forcing a return to marketing fundamentals

March 05, 2024

If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These shifts reflect a larger shift toward prioritizing user privacy and data protection over targeting and tactical advertising strategy. Dig deeper: Mapping the customer journey for SEO and marketing successStrive to maintain consistency and cohesionA key element of traditional marketing campaigns was the consistency across mediums. Search marketing is experiencing a significant shift, mainly sparked by consumers’ feelings and needs in regard to data privacy. We can evolve with this shift by embracing a hybrid approach, combining the best of both worlds between ethos-based traditional marketing and data-only-based modern digital marketing.

The source of this news is from Search Engine Land