While it’s possible to convert without ever visiting a product page, it’s unlikely. 92.4% of conversions occurred after a product page visit, even if they used the Buy Now button. Amazon sessions remain fairly steady throughout the year—with a few exceptions. So if you want to boost your Amazon sales, you first need to ensure that your product pages are enticing and optimized for Amazon search. For deeper insights to improve your rankings, you can use Search Insights for Amazon, which provides the competitive data you need to optimize your product pages effectively.