In an unexpected turn of events, Google’s Search Generative Experience (SGE), once heralded as a revolutionary generative AI feature set to disrupt search engine result pages (SERPs), is notably shrinking its footprint. Generative AI responses appeared in mobile and desktop search results. Google rolled out SGE with much fanfare, promoting it as the future of AI-assisted search—using generative AI to offer personalized and nuanced answers to search queries. Google #SGE giving false info about cruise document requirements. Fortunately, for SEO professionals, a compacted version of SGE in SERPs means that the generative AI feature is less likely to impact organic search traffic dramatically.