SERP Volatility: What You Need To Know

October 30, 2023

Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. Why Is SERP Volatility Important? We must pay attention to the SERP volatility because it can impact our client’s visibility and performance. There are a bunch of different tools to measure SERP volatility, which are listed below. Mozcast is one of my favorite tools to look for SERP volatility.

The source of this news is from Search Engine Journal