SERP Feature Search Intent Data Study

What SERP Features Tell You About Search IntentShould we target SERP features? This study represents the melding of two data sets.Yes, I work for Rank Ranger and Similarweb.This means I have access to Rank Ranger’s SERP feature data and Similarweb’s keyword analysis tools.So I pulled thousands of keywords from Rank Ranger’s SERP feature data and ran them through Similarweb’s Keyword Analysis.What’s more, I didn’t need to use spreadsheets. Focus on engagement and relationship building.The Featured Snippet SERP feature presents a summarized answer at the top of the search results page. Google's Knowledge Panels are information boxes that appear on the right-hand side of the search results page for specific entities, such as people, places, organizations, or topics. There are also subtopic dropdown menus for:In the screenshot above, Google provides links for:With all of that in mind, let’s take a look at the data.The Zero-Click search data is interesting.