SEO vs. SEM: Differences in Techniques, Costs, & Results

December 25, 2023

Google something, and you’ll typically see two types of results:Organic search results: Unpaid listings that appear on a search engine results page (SERP). They appear because the search engine’s algorithm has determined they’re relevant and helpful to the user’s search query. They appear because the search engine’s algorithm has determined they’re relevant and helpful to the user’s search query. Businesses using search ads pay a fee each time the ad is clicked, so paid search results are often called pay-per-click (PPC) ads. These can be grouped into three broad categories: on-page SEO, off-page SEO, and technical SEO.

The source of this news is from Semrush