SEO vs. PPC: What the Differences Are & When to Use Each

December 25, 2023

There are two main ways to increase your visibility through search: search engine optimization (SEO) and pay-per-click (PPC) advertising. When it comes to SEO vs. PPC, deciding which one is right for you depends on factors like your goals, budget, and target audience. BiddingThis key step involves choosing the maximum amount you’re willing to pay for each click on your PPC ads. PPC ProsIt Gives You Immediate Traffic and ResultsWhen it comes to paid search vs. SEO, the former has the immediacy advantage. Further reading: How to Create an Effective PPC Strategy in 7 StepsBuild an Integrated Search Engine Marketing StrategyInstead of considering just PPC vs. SEO, focus on both.

The source of this news is from Semrush