Before diving into the pros and cons of SEO and PPC, it’s important to define the two. Organic search results used to be referred to as the “10 blue links.” However, the search engine results page (SERP) has become more sophisticated. Here’s an example of a current paid search ad listing:Comparing SEO And PPCA typical search results page has a combination of both paid ads (PPC) and organic (SEO) listings. Using SEO And PPC TogetherPerhaps a better answer to the highly debated question of SEO or PPC? In SummaryInstead of thinking SEO vs. PPC, start thinking SEO and PPC.