SEO visibility (also called “organic search visibility”) represents how likely it is for users to see and click on your website in organic search results. How to Check Your SEO Visibility ScoreTo check your SEO visibility score, you’ll need access to a tool that reports on that metric. Your overall SEO visibility score across every keyword you’re tracking will be displayed at the top. Misconception 2: SEO Visibility Represents TrafficWhile visibility scores can give an indication of organic traffic, they’re not the same thing. Misconception 3: SEO Visibility Paints a Full Picture of Your SEO PerformanceTo understand your overall SEO performance, you’ll have to look at more than just one metric.