We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. SEO: A Year in ReviewAs we look back on 2023 there have been some important updates that will shape SEO strategies in 2024 and beyond. Local Search Results Are Richer and More MatureLocal search has become a mature area of SEO. Local search experiences are getting more sophisticated, involving things like:Local search ads: Businesses are increasingly using targeted advertising within local search results. How to Optimize for Local SearchOptimizing for local search involves a combination of traditional SEO practices and specific local strategies.