To achieve content authoritativeness, you can use topic clusters, or content clusters, which are a highly effective method of organizing, structuring and interlinking your website’s content. Topic clusters vs. traditional keyword-based SEO strategiesThe topic cluster strategy shifts the focus from individual keywords to comprehensive topics while prioritizing user intent and experience through strategic internal linking. Each piece of cluster content should link back to the pillar content, and the pillar content should link back to each relevant piece of cluster content. Real-life examples of topic clustersColgateColgate is one of my favorite websites to see a great example of topic clusters in action. Creating a strong foundation for SEO topic clustersCreating a solid foundation for SEO topic clusters involves identifying the pillar content and conducting comprehensive keyword research.