For SEOs, SGE is kind of the black box within the black box of Google’s algorithm. I’ve spoken with many people who have recoiled at the idea of SGE taking over their SERPs. This isn’t surprising; it combines the specter of AI taking over the world with a general distrust of change. That said, I expect Google will just shove SGE down people’s throats as they did with featured snippets, the knowledge graph, etc. SEO and SGE: Preparing for the futureIn a meta sense, the SEO tenets of methodical testing and finding your way in a murky landscape will be more important than ever in planning a world heavy in SGE.