SEO stakeholder management: When your ‘no’ isn’t enough

Quantifying the risksOne of the key ways to help stakeholders understand the cost of acting against SEO advice is by quantifying the risks. What are they measuring internally, and how can you link those to SEO impact? Record your adviceMake sure that you have documented any investigations you have made into the SEO impact of the suggested actions. When business interests trump SEO best practicesYour job as an SEO is to provide advice and proactively mitigate risk. If possible, when faced with a decision to go against your SEO advice, make sure to document your recommendations and what was implemented.