SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages

The Case StudyThe value of SEO content on ecommerce category pages, whether at the top or bottom, has been the subject of much debate. These insights have prompted us to conduct a series of split tests to examine the impact of different approaches to SEO content on ecommerce category pages. Based on these findings, we conclude that removing SEO content from the top of category listing pages does not have a significant impact on SEO performance. We are excited to continue challenging Google’s statements about the value of SEO content on ecommerce category pages through our ongoing split testing efforts. These results will be shared in future case studies, providing further insight into the true impact of SEO content on ecommerce category pages.