SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions

March 31, 2023

The HypothesisWe hypothesized that the website in question, which currently uses CTA-focused meta descriptions for its product detail pages, may benefit from product-focused meta descriptions. While we have seen that CTA-focused meta descriptions work well for category listing pages, we suspected that product-focused meta descriptions would be more effective for product detail pages. WhyThe test results showed that product-focused meta descriptions on product detail pages increased organic traffic to the website. As a result, we concluded that product-focused meta descriptions might better match user search intent. Additionally, product-focused meta descriptions may have improved the readability and accuracy of the website’s SERP snippets, contributing to the increase in click-through rates.

The source of this news is from Semrush