SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema

FAQPage structured data, commonly referred to as “FAQ schema,” has gained popularity among SEOs since the introduction of its rich result feature by Google in 2019. This feature displays questions and answers directly within search results, enhancing your website’s SERP visibility. During this process, we encountered a minor challenge: a noticeable absence of FAQ content on the website’s listing pages. This confidence level further reinforces the implemented change’s efficacy and ability to drive organic traffic to the website’s listing pages. Our test results demonstrate that rich results can indeed have a significant impact on SEO performance.