In this case study, we sought to examine the effect of incorporating BoatTrip structured data into the ferry route pages of a travel website. Competitive Edge: Since not all websites utilize structured data effectively, implementing BoatTrip structured data could give the website a competitive edge in search results. BoatTrip structured data is a new concept in the area of structured data, particularly as defined by Schema.org. We developed a custom script to incorporate the BoatTrip structured data into these pages. The ResultsWe discovered that adding the BoatTrip structured data resulted in a notable increase of 5.2% in organic clicks directed toward the tested pages.