SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages

June 30, 2023

In this case study, we sought to examine the effect of incorporating BoatTrip structured data into the ferry route pages of a travel website. Competitive Edge: Since not all websites utilize structured data effectively, implementing BoatTrip structured data could give the website a competitive edge in search results. BoatTrip structured data is a new concept in the area of structured data, particularly as defined by We developed a custom script to incorporate the BoatTrip structured data into these pages. The ResultsWe discovered that adding the BoatTrip structured data resulted in a notable increase of 5.2% in organic clicks directed toward the tested pages.

The source of this news is from Semrush