SEO Salary Survey 2023 [Industry Research]

November 28, 2023

OverviewRole Median annual salary ($USD) Average experience (years) Main specialization Main work location Head of SEO $92,988 10.6 Technical SEO Agency and in-house SEO Director $81,436 10.4 Technical SEO Agency and in-house SEO Lead $38,289 7.4 Technical SEO Agency SEO Specialist $49,229 5.8 Content In-house SEO Account Manager $43,850 4.2 Content Agency SEO Consultant $49,240 6 All-rounder Agency SEO Executive $31,956 3 All-rounder Agency SEO Analyst $56,393 5 All-rounder In-houseAnnual salaryHere’s how annual salaries broke down across our respondents:ContentsHow did they learn SEO? According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Across all respondents , the average experience was 6.9 years, the average experience was 6.9 years For Head of SEO , the average experience was 10.6 years, the average experience was 10.6 years For SEO Director , the average experience was 10.4 years, the average experience was 10.4 years For SEO Lead , the average experience was 7.4 years, the average experience was 7.4 years For SEO Account Manager , the average experience was 4.2 years, the average experience was 4.2 years For SEO Consultant , the average experience was 6 years, the average experience was 6 years For SEO Executive , the average experience was 3 years, the average experience was 3 years For SEO Analyst, the average experience was 5 yearsWhat areas of SEO do they specialize in? Specialization30.8% of SEO Leads specialized in technical SEO, 23% specialized in content, and 23.1% specialized in links. Education58.8% of SEO Specialists said that they had learned SEO on the job, 35.3% said that they were self-taught, and 5.9% said that they had learned SEO through a course.

The source of this news is from Ahrefs