This article will delve into the intricacies of SEO ROI, including what it is, why it’s essential, and how to measure it effectively. Here is your three-step approach to measuring SEO ROI: Calculate your SEO investments , including staff, freelancers, tools, and more. Use this SEO ROI formula: (Value of organic conversions – Cost of SEO investments) / Cost of SEO investments Measuring the ROI of SEO can be complicated for various reasons. SEO ROI (Return on Investment) is a metric that quantifies the profitability of your SEO efforts. How to measure SEO ROI: a three-step approachTo calculate ROI for SEO, follow these steps:Calculate your investments.