SEO Results: How to Track & Measure SEO Performance

But there are many useful ways to monitor SEO results. To assess how strong your organic traffic performance is, compare it against the main players in your space. Then, scroll down to the “Traffic Channels” section and hover over “Organic Search” to see how much organic traffic your competitors get. But also the presence of SERP features—nontraditional organic results like featured snippets, knowledge panels, image packs, and others. To track impressions, go to the “Search results” report in Google Search Console.