SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask

Google’s new focus: Helpful contentThe aftermath of the helpful content update (HCU) rollout was underwhelming. Stressing helpful content instead of simply “quality content” is a paradigm shift. In contrast, fully automated AI content or other cheap, mass-produced content merely summarizes other sources found on the web. Helpful content, on the other hand, solves particular problems from the outset and:Does not distract but offers what people need when they need it. Helpful content is not meant to distract, get attention and sell a product or service.